Welcome email
Drives the first activation step with a warm greeting, one primary next step, and a single clear CTA.
Expected impact
Drives first-session return and the single activation action instead of a passive signup.
Why it works
Campaign Monitor reports welcome emails see read rates 42% higher than the average email - the first email is a new user's highest-engagement moment.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice from your brand - so the render comes out on-brand, not generic.
PATTERN SPEC: A responsive HTML welcome email for {{brand.name}}: a short warm greeting referencing {{brand.one_liner}}, one hero line naming the single first action to take, and a {{brand.primary}} button with {{brand.button_radius}} radius as the only CTA. Body text in {{brand.text}}, a subtle {{brand.tint_bg}} card wrapper with 1px {{brand.border}} border, and a plain-text signature. No secondary links competing with the CTA. Voice matches: {{brand.tone_examples}}.“Campaign Monitor reports welcome emails see read rates 42% higher than the average email - the first email is a new user's highest-engagement moment.”
A
Evidence-backed pattern
Activation · Small effort