Welcome email
The first welcome email: a warm greeting, one primary next step, and a single clear CTA.
Expected impact
Drives first-session return and the single activation action instead of a passive signup.
Why it works
Campaign Monitor reports welcome emails see read rates 42% higher than the average email — the first email is a new user's highest-engagement moment.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice pulled from your brand — so the render comes out on-brand, not generic.
PATTERN SPEC: A responsive HTML welcome email for {{brand.name}}: a short warm greeting referencing {{brand.one_liner}}, one hero line naming the single first action to take, and a {{brand.primary}} button with {{brand.button_radius}} radius as the only CTA. Body text in {{brand.text}}, a subtle {{brand.tint_bg}} card wrapper with 1px {{brand.border}} border, and a plain-text signature. No secondary links competing with the CTA. Voice matches: {{brand.tone_examples}}.Related ideas
Onboarding checklist
A dismissible in-app checklist of 4-5 setup steps with progress and one next-step CTA.
Personalized welcome survey
A 2-question survey (role, goal) as large option cards, with a skip that never guilts.
Empty state with templates
An empty state offering 3 starter templates plus a start-from-scratch option.
Profile completion meter
A compact completion meter starting at ~40% with the next action one click away.
Turn the idea into a prototype
Start from a proven growth pattern, apply your brand, and hand your team an on-brand prototype in minutes.