FT
Free tool lead magnet
Acquisition · Landing
Large
Free tool lead magnet
A standalone free mini-tool with a soft email gate on the results.
Solutions · By stage
Acquisition experiment prototypes
Turn top-of-funnel ideas — lead magnets, waitlists, capture moments — into on-brand, clickable prototypes your team can react to before you commit design and engineering.
Acquisition experiments are cheap to imagine and expensive to build, so they pile up in the backlog. Start from a proven acquisition pattern, apply your brand, and hand stakeholders something real to evaluate in minutes.
- Show a lead magnet or free tool concept instead of describing it in a doc.
- Pressure-test a waitlist or referral ladder before you brief the team.
- Compare two capture moments side by side on the fork canvas.
Acquisition patterns to start from
All growth ideasG/
Giveaway / contest
Acquisition · Landing
Medium
Giveaway / contest
A giveaway landing block: the prize, an entry form, and bonus entries for sharing.
IN
Inline newsletter capture
Acquisition · Landing
Small
Inline newsletter capture
A single-field inline subscribe row with a concrete value promise.
LP
Lead-capture popup
Acquisition · Landing
Small
Lead-capture popup
A timed lead-capture popup with a single value-led headline, one email field, and one CTA.
PC
Proactive chat prompt
Acquisition · Landing
Small
Proactive chat prompt
A chat bubble that opens once with a context-aware question on the pricing page.
R/
Referral / invite program
Acquisition · In App
Medium
Referral / invite program
An in-app referral panel with a personal invite link, the reward on both sides, and referral progress.
WW
Waitlist with referral ladder
Acquisition · Landing
Medium
Waitlist with referral ladder
A waitlist signup showing queue position and a share-to-move-up ladder.
Turn the idea into a prototype
Start from a proven growth pattern, apply your brand, and hand your team an on-brand prototype in minutes.