Free tool lead magnet
Acquisition · Landing
Large
Free tool lead magnet
Captures emails and inbound links with a free mini-tool and a soft email gate on the results.
Solutions · By stage
Acquisition experiment prototypes
Turn top-of-funnel ideas - lead magnets, waitlists, capture moments - into on-brand, clickable prototypes your team can react to before you commit design and engineering.
Acquisition experiments are cheap to imagine and expensive to build, so they pile up in the backlog. Start from a proven acquisition pattern, apply your brand, and hand stakeholders something real to evaluate in minutes.
- Show a lead magnet or free tool concept instead of describing it in a doc.
- Pressure-test a waitlist or referral ladder before you brief the team.
- Compare two capture moments side by side on the fork canvas.
Acquisition patterns to start from
All growth ideas
Giveaway / contest
Acquisition · Landing
Medium
Giveaway / contest
Drives viral signups with a prize, an entry form, and bonus entries for sharing.
Inline newsletter capture
Acquisition · Landing
Small
Inline newsletter capture
Captures subscribers with a single-field inline row and a concrete value promise.
Lead-capture popup
Acquisition · Landing
Small
Lead-capture popup
Captures emails with a timed popup: one value-led headline, one email field, and one CTA.
Proactive chat prompt
Acquisition · Landing
Small
Proactive chat prompt
Converts pricing-page hesitation with a chat bubble that opens once with a context-aware question.
Referral / invite program
Acquisition · In App
Medium
Referral / invite program
Turns happy users into advocates with a personal invite link, dual-sided reward, and referral progress.
Waitlist with referral ladder
Acquisition · Landing
Medium
Waitlist with referral ladder
Drives viral waitlist growth by showing queue position and a share-to-move-up ladder.