Free tool lead magnet
A standalone free mini-tool with a soft email gate on the results.
Expected impact
A small free calculator/grader earns links and emails; parasite SEO surface.
Why it works
Founderpath: free-tool lead magnets like Betterpic's AI headshot generator drive over 8,000 clicks per month at near-zero CAC.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice pulled from your brand — so the render comes out on-brand, not generic.
PATTERN SPEC: A free mini-tool page for {{brand.site}} relevant to {{brand.icp}}: a short form of 2-3 inputs, an instant on-page result with the key number in {{brand.heading_font}} 700 and {{brand.success}}, and a soft gate offering the full breakdown by email (input + {{brand.primary}} button). Tool card {{brand.card_radius}} radius, 1px {{brand.border}} border; a quiet line explains the tool is free from {{brand.name}}.Related ideas
Waitlist with referral ladder
A waitlist signup showing queue position and a share-to-move-up ladder.
Inline newsletter capture
A single-field inline subscribe row with a concrete value promise.
Proactive chat prompt
A chat bubble that opens once with a context-aware question on the pricing page.
Referral / invite program
An in-app referral panel with a personal invite link, the reward on both sides, and referral progress.
Turn the idea into a prototype
Start from a proven growth pattern, apply your brand, and hand your team an on-brand prototype in minutes.