Free tool lead magnet
Captures emails and inbound links with a free mini-tool and a soft email gate on the results.
Expected impact
A small free calculator/grader earns links and emails; parasite SEO surface.
Why it works
Founderpath: free-tool lead magnets like Betterpic's AI headshot generator drive over 8,000 clicks per month at near-zero CAC.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice from your brand - so the render comes out on-brand, not generic.
PATTERN SPEC: A free mini-tool page for {{brand.site}} relevant to {{brand.icp}}: a short form of 2-3 inputs, an instant on-page result with the key number in {{brand.heading_font}} 700 and {{brand.success}}, and a soft gate offering the full breakdown by email (input + {{brand.primary}} button). Tool card {{brand.card_radius}} radius, 1px {{brand.border}} border; a quiet line explains the tool is free from {{brand.name}}.“Founderpath: free-tool lead magnets like Betterpic's AI headshot generator drive over 8,000 clicks per month at near-zero CAC.”
A
Evidence-backed pattern
Acquisition · Large effort