PW
ActivationOnboardingMedium effort

Personalized welcome survey

A 2-question survey (role, goal) as large option cards, with a skip that never guilts.

View evidenceBrowse ideas

Expected impact

Two questions at signup personalize the first-run experience and segment the funnel.

Why it works

Userpilot case: Kontentino's welcome survey, segmenting users by role and goal, raised new-user activation ~10% in the first month.

The prototype prompt

This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice pulled from your brand — so the render comes out on-brand, not generic.

PATTERN SPEC: A post-signup welcome survey for {{brand.name}}: two questions (role, primary goal) shown one at a time as large tappable option cards ({{brand.card_radius}} radius, 1px {{brand.border}} border, selected {{brand.primary}}), a progress indicator, and a quiet skip link in {{brand.secondary_text}}. Copy addresses {{brand.icp}} plainly, no exclamation marks.

Related ideas

Turn the idea into a prototype

Start from a proven growth pattern, apply your brand, and hand your team an on-brand prototype in minutes.