Thank-you / post-purchase page
Turns a dead confirmation screen into the next action - onboarding, referral, or a community join.
Expected impact
Converts a dead confirmation screen into the next action - onboarding, referral, or a community join.
Why it works
Baymard finds the order confirmation page is too often a dead end - a high-intent moment better spent on account creation, cross-sell, or a survey.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice from your brand - so the render comes out on-brand, not generic.
PATTERN SPEC: A post-purchase thank-you page for {{brand.name}}: a centered success mark in {{brand.success}}, a warm confirmation headline in {{brand.heading_font}}, and an order/summary line in {{brand.secondary_text}}. Below, ONE prominent next-best-action card (start onboarding, or refer a friend) with a {{brand.primary}} button at {{brand.button_radius}} radius, and a couple of quiet secondary links. Content on a {{brand.tint_bg}} surface, card in {{brand.card_radius}} radius with 1px {{brand.border}} border. Warm, not transactional. Voice: {{brand.tone_examples}}.“Baymard finds the order confirmation page is too often a dead end - a high-intent moment better spent on account creation, cross-sell, or a survey.”
R
Evidence-backed pattern
Retention · Small effort