Cancellation save flow
Recovers canceling users by asking the reason, then presenting one matched alternative before confirming.
Expected impact
The highest-leverage retention surface; a reason-aware offer saves a real % of cancels.
Why it works
Churnkey's 2025 report, from ~3M cancellation sessions, found discount save offers accepted at 53.9% and pause offers at 19.2%.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice from your brand - so the render comes out on-brand, not generic.
PATTERN SPEC: A cancellation save flow for {{brand.name}}: step one asks the reason as radio cards (1px {{brand.border}} borders); step two shows ONE alternative matched to the reason (pause plan, downgrade, or discount) in a card with the offer stated plainly and accepted via a {{brand.primary}} button; the continue-to-cancel link stays visible in {{brand.secondary_text}} - no dark patterns, no guilt copy.“Churnkey's 2025 report, from ~3M cancellation sessions, found discount save offers accepted at 53.9% and pause offers at 19.2%.”
R
Evidence-backed pattern
Retention · Medium effort