WE
RetentionEmail EmbeddedSmall effort

Win-back email offer

An email to lapsed users: three things that shipped since they left + one return offer.

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Expected impact

Recovers lapsed accounts with a what-changed note plus a concrete return offer.

Why it works

Benchmark data: a healthy win-back email flow reactivates 2-5% of lapsed recipients, with top-quartile programs at 5-10%.

The prototype prompt

This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice pulled from your brand — so the render comes out on-brand, not generic.

PATTERN SPEC: A win-back email for {{brand.name}} lapsed customers rendered as email-safe HTML: a since-you-left header in {{brand.heading_font}} 700, three shipped improvements as short rows with {{brand.success}} checkmarks, one concrete return offer in a bordered {{brand.border}} box, and a single {{brand.primary}} bulletproof button. Honest, zero guilt.

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Turn the idea into a prototype

Start from a proven growth pattern, apply your brand, and hand your team an on-brand prototype in minutes.