Win-back email offer
Recovers lapsed users with three things that shipped since they left plus one return offer.
Expected impact
Recovers lapsed accounts with a what-changed note plus a concrete return offer.
Why it works
Benchmark data: a healthy win-back email flow reactivates 2-5% of lapsed recipients, with top-quartile programs at 5-10%.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice from your brand - so the render comes out on-brand, not generic.
PATTERN SPEC: A win-back email for {{brand.name}} lapsed customers rendered as email-safe HTML: a since-you-left header in {{brand.heading_font}} 700, three shipped improvements as short rows with {{brand.success}} checkmarks, one concrete return offer in a bordered {{brand.border}} box, and a single {{brand.primary}} bulletproof button. Honest, zero guilt.“Benchmark data: a healthy win-back email flow reactivates 2-5% of lapsed recipients, with top-quartile programs at 5-10%.”
R
Evidence-backed pattern
Retention · Small effort