Money-back guarantee badge
Reduces last-mile purchase anxiety with a compact guarantee block placed directly under pricing CTAs.
Expected impact
Reduces last-mile purchase anxiety; cheap to test, compounding with price increases.
Why it works
Quicksprout case study: adding a visible 30-day money-back guarantee lifted sales 21%, with 12% of buyers later requesting refunds.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice from your brand - so the render comes out on-brand, not generic.
PATTERN SPEC: A compact risk-reversal block for the {{brand.site}} pricing page: a small shield-style badge (drawn with CSS, no stock icons), a one-line 30-day money-back promise in {{brand.text}}, and a secondary line in {{brand.secondary_text}} explaining the no-questions refund. Sits centered directly under a pricing CTA.“Quicksprout case study: adding a visible 30-day money-back guarantee lifted sales 21%, with 12% of buyers later requesting refunds.”
C
Evidence-backed pattern
Conversion · Small effort