Customer logo wall
Builds baseline credibility with a responsive grid of grayscale customer wordmarks and a one-line caption.
Expected impact
Baseline credibility block; lifts every CTA below it, especially for unknown brands.
Why it works
VWO case study: switching customer logos to grayscale so they support rather than distract lifted form submissions 34% at 99% significance.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice from your brand - so the render comes out on-brand, not generic.
PATTERN SPEC: A customer logo wall section for {{brand.site}}: a short {{brand.heading_font}} 700 heading naming the customer count, a responsive grid of 8-12 grayscale text wordmarks at 40% opacity on white, and one caption line in {{brand.secondary_text}}. Generous whitespace, no borders between logos.“VWO case study: switching customer logos to grayscale so they support rather than distract lifted form submissions 34% at 99% significance.”
C
Evidence-backed pattern
Conversion · Small effort