Interactive ROI calculator
Makes pricing-page value concrete with 1-2 input sliders, a live projected result, and one CTA.
Expected impact
Turns pricing-page visitors into qualified leads by making value concrete before the paywall question.
Why it works
Demand Metric research (via Kapost): interactive content like calculators converts well 70% of the time vs 36% for passive content.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice from your brand - so the render comes out on-brand, not generic.
PATTERN SPEC: An interactive ROI calculator card for the {{brand.site}} pricing page, themed for {{brand.name}} ({{brand.one_liner}}). One or two sliders capture the visitor's key inputs; a live output shows projected yearly value in large {{brand.heading_font}} 700 type with positive figures in {{brand.success}}. One primary CTA button ({{brand.primary}}, {{brand.button_radius}} radius) below the result with trial microcopy.“Demand Metric research (via Kapost): interactive content like calculators converts well 70% of the time vs 36% for passive content.”
C
Evidence-backed pattern
Conversion · Medium effort