HP
ConversionLandingSmall effort

Hero product-demo video

A hero with a product-demo video thumbnail, a play overlay, and a short benefit caption.

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Expected impact

Shows the product working in seconds; higher intent for tools that are hard to grasp from copy alone.

Why it works

Wistia's State of Video: short 1-3 minute videos retain ~50% engagement and in-video CTAs convert up to 24%, favoring a concise hero demo.

The prototype prompt

This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice pulled from your brand — so the render comes out on-brand, not generic.

PATTERN SPEC: A landing hero for {{brand.name}} with a product-demo video: a headline in {{brand.heading_font}} stating {{brand.one_liner}}, a one-line subhead in {{brand.secondary_text}}, and a 16:9 video thumbnail with a centered circular play button in {{brand.primary}}. A short duration badge and a caption naming what the demo shows. Primary CTA button below at {{brand.button_radius}} radius; thumbnail framed with {{brand.card_radius}} radius and 1px {{brand.border}} border.

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Turn the idea into a prototype

Start from a proven growth pattern, apply your brand, and hand your team an on-brand prototype in minutes.