Freemium plan callout
A free-forever plan callout that frames the free tier as a real product, not a crippled trial.
Expected impact
Widens top-of-funnel signups; a confidently-scoped free tier converts hesitant visitors into users.
Why it works
OpenView/Lenny survey of 1,000+ B2B SaaS: 3-5% free-to-paid is a good freemium conversion rate and 6-8% is great; the free tier sets funnel volume.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice pulled from your brand — so the render comes out on-brand, not generic.
PATTERN SPEC: A free-plan callout for {{brand.name}}: a card headlined 'Free forever' in {{brand.heading_font}}, a one-line promise of what stays free, a 3-4 item included list with check marks in {{brand.success}}, and a clear boundary line ('upgrade when you need…') in {{brand.secondary_text}}. A {{brand.primary}} 'Start free' button at {{brand.button_radius}} radius with a 'no credit card' microcopy. Card in {{brand.card_radius}} radius, 1px {{brand.border}} border, {{brand.tint_bg}} surface.Related ideas
Purchasing-power-parity banner
A dismissible geo-targeted discount bar above the pricing grid with a code chip.
Annual/monthly toggle with discount
A monthly/annual segmented toggle where the annual side shows the saving.
Most-popular plan highlight
A 3-plan grid where the target plan is visually elevated with a badge.
Usage-based price slider
A slider over the usage metric showing the computed monthly price live.
Turn the idea into a prototype
Start from a proven growth pattern, apply your brand, and hand your team an on-brand prototype in minutes.