Most-popular plan highlight
A 3-plan grid where the target plan is visually elevated with a badge.
Expected impact
Anchors choice on the plan you want sold; reduces decision paralysis.
Why it works
The centre-stage effect: across studies, people preferred the option placed in the middle of a set over those at the extremes — the mechanism a highlighted middle plan leans on.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice pulled from your brand — so the render comes out on-brand, not generic.
PATTERN SPEC: A 3-plan pricing grid for {{brand.site}} where the middle plan carries a small Most popular badge, a 1px {{brand.primary}} border, and a filled {{brand.primary}} CTA while the others use outline CTAs. Plan names small-caps in {{brand.secondary_text}}, prices in {{brand.heading_font}} 700, feature checkmarks in {{brand.success}}.Related ideas
Purchasing-power-parity banner
A dismissible geo-targeted discount bar above the pricing grid with a code chip.
Annual/monthly toggle with discount
A monthly/annual segmented toggle where the annual side shows the saving.
Usage-based price slider
A slider over the usage metric showing the computed monthly price live.
Plan recommender quiz
Three quick questions that end on a recommended plan card with a CTA.
Turn the idea into a prototype
Start from a proven growth pattern, apply your brand, and hand your team an on-brand prototype in minutes.