Most-popular plan highlight
Anchors plan choice on your target tier with a badge, elevated border, and filled CTA in a 3-plan grid.
Expected impact
Anchors choice on the plan you want sold; reduces decision paralysis.
Why it works
The centre-stage effect: across studies, people preferred the option placed in the middle of a set over those at the extremes - the mechanism a highlighted middle plan leans on.
The prototype prompt
This is the spec Growthtyping compiles for you. The {{brand.*}} tokens are replaced with colors, fonts, radii, and voice from your brand - so the render comes out on-brand, not generic.
PATTERN SPEC: A 3-plan pricing grid for {{brand.site}} where the middle plan carries a small Most popular badge, a 1px {{brand.primary}} border, and a filled {{brand.primary}} CTA while the others use outline CTAs. Plan names small-caps in {{brand.secondary_text}}, prices in {{brand.heading_font}} 700, feature checkmarks in {{brand.success}}.“The centre-stage effect: across studies, people preferred the option placed in the middle of a set over those at the extremes - the mechanism a highlighted middle plan leans on.”
Evidence-backed pattern
Pricing · Small effort